The first step is to create an account on GIPHY and start uploading GIFs. Anyone can create an account and upload GIFs. The first step to getting started with GIFs as a marketing channel is to create a branded GIF channel on a popular GIF search engine. GIPHY boasts 500 million daily active users on its platform (making it more popular than Twitter and Pinterest) that serve more than 7 billion GIFs every day. Gfycat has 180 million monthly active users and a creator community of more than 2.5 million people. The Tenor mobile keyboard app has more than 10 million downloads and 12 billion GIF searches every month. GIPHY and Tenor boast integrations in the most popular social media and messaging apps, such as Facebook, Instagram, Twitter, Snapchat, iMessage, WhatsApp, Tinder, Slack, and others. GIFs are distributed through major GIF search engines and their third-party integration partners. The major channels are GIPHY, Tenor, and Gfycat. When getting started with GIF marketing, the first thing you need to understand are the different channels and how they work. This article will walk you through the steps you need to start creating positive brand experiences with your target customers while grabbing a chunk of the available 7 billion daily impressions. If you’re a consumer brand, you should be getting serious about GIFs for 2020. Many brands have already started taking this type of GIF marketing seriously. How to get started with GIFs as a marketing channel To put it simply: people hate ads, but people love GIFs. Maybe the best part of GIFs as a marketing channel is that consumers distribute the content. People send GIFs to each other voluntarily to enhance conversations they aren’t interruptive like many other marketing channels. GIFs create a great opportunity for consumer brands to earn more engaging, high-quality impressions with consumers than they could with billboards, TV commercials, or interruptive digital ads. These search engines serve over 7 billion GIFs each day to consumers across popular messaging apps like iMessage, Facebook Messenger, WhatsApp, Tinder, Slack, and more. Much like traditional search engines, whoever can create the best content that gives the end user the result (GIF) they were searching for wins the attention of consumers. A GIF search engine offers opportunities for brands to create and optimize GIF content.
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